Digital marketing plan Essay Example | Topics and Well Written Essays - 2500 words

Digital marketing plan - Essay Example The price of the product has been fixed as  £1,330, which is affordable by the targeted group. The distribution channels selected are retail agents and auction houses among others. The advertisement modes been selected are television, social networking sites and direct mailing among others. â€Å"To assure the customers with adequate value and trustworthy services in the store and to achieve ample customer satisfaction by providing them with the best quality products in alignment with their tastes, preferences and convenience needs.† Political- Considering, the political scenario and regulations of the UK, with respect to the retail industry, can be stated as stable. Currently, the furniture retailing industry within the UK does not face major challenges with respect to its political scenario. Notably, the UK government has shown a positive inclination towards investing more in developing the energy and the construction sectors that can also be considered as a favourable change to launch the intended product, i.e. Mysofa (BIS, 2012). The relationship that exists between the UK and other countries lays impact on the trade relations between them. In this respect, political factors might have an impact on the exports and imports regulations (London Borough of Hillingdon, 2012). This will further result in changes within the business operations. In this context, it can be ascertained that political impacts on trade regulations will affect the operations of the retail industry within the UK largely (McDonald & Wilson , 2011). Economic- The UK economy has shown a poor trade standard in the year 2012. Since then, the domestic economy of the UK has been depicting a sluggish growth of its Gross Domestic Product (GDP) i.e. of 1% each year. However, in the latter part of the year 2013, GDP growth in the UK was accounted as 2.1%, which was interpreted to be favourable for