Literature Review On Teen Pregnancy - 1344 Words

Introduction This Literature Review gives a deep insight of some of the available literature related to teen pregnancy, neighborhood effects on poverty, and socio-economic effects of teen pregnancies. Teen pregnancy has become a significant issue in society. A large number of teen pregnancy and school dropouts have been recorded in the past and get associated with poverty. To understand teen pregnancy and its association with poverty; this literature review is going to examine some of the academic journals that have covered this topic and try how teen pregnancy is affected by poverty and vice versa. The statistics from the journals shows that pregnancy rates are maximum among teens who come from low-income families and poverty-stricken†¦show more content†¦Teen parents frequently have lower earnings, besides societal troubles during their life. The study statistics showed that pregnancy rates were maximum among teens who came from families with single-parents since they probably had expe rienced poverty. In line with the first study is a study by Williams, Forbes, McIlwaine Rosenberg (1987) which proposed that statistically, teen mothers lead a life of poverty. Since they have a low degree of education, they get few opportunities regarding jobs, unlike other non-parenting teenagers. The study offers information on the safety of nimodipine in cerebral revival. The cure was well stood, and the outcomes recommend that nimodipine help more when used. Among the patients used were 283 teen mothers. The study presents info linking to teen mothers gathered as part of a comprehensive research of the preparation of prenatal care in Glasgow. Children of teen parents probably may have more problems and become teenage parents, therefore, continue the sequence of poverty that was started by teen pregnancy (Guivarch, Hallegatte, 2012). The teen parents mostly are undereducated; consequently, they are underemployed which means that they also get underpaid. The cycle gets endless if teen pregnancy never gets curbed. Premature teen reproduction has a risk of retarded emotional growth, stress to both the infant and teen mother and possiblyShow MoreRelatedLiterature Review On Teen Pregnancy1254 Words   |  6 PagesTeenage Pregnancy Introduction Teenage pregnancy in the U.S is a major issue given the number of teens between age 15 and 19 years giving birth. The average teen pregnancy rate in America is about 57 per 1000 teens in 2010 (Knox 1). This has decreased to about 47 per 1000 teens, but at the state level, some states such as Texas have higher averages. Currently, the state of Texas recorded a rate of 73 teenage pregnancies per 1000 females aged between 15 and 19 years (Sayegh et al. 95). The main causeRead MoreResults and Conclusions Hcs 4651359 Words   |  6 PagesResults and Conclusion of Research Process HCS 465 June 3, 2012 Results and Conclusion of Research Process The purpose of this paper is to further analyze the study done on trends in teen pregnancy rates from 1996-2006, a comparison of Canada, Sweden, United States, and England. The items of discussion include data collection methods, data analysis procedures, qualitative, quantitative data, and study findings. Results: Data Collection Methods The data collection methods used in thisRead MoreIntroduction: . In The Community Of The City Of Tempe,1360 Words   |  6 Pagesfor pregnant women are limited. Pregnancy is an amazing, high demand process that the human body goes through. During pregnancy the demands on a woman’s body are increased as the body’s nutrient needs are increased. With the higher health demands it is essential that health care clinics are available to help with progression of the pregnancy. Adolescents face higher demands from a pregnancy. During adolescence the body is still growing and maturing, adding a pregnancy only makes the demands on theRead MoreAdolescent Parenthood : An Issue Of Public Concern For Many Years1267 Words   |  6 Pageseducation, poverty, and family? Researchers conduct literature reviews and original research in an effort to find a resolution to decrease adolescent pregnancy/parenthood and methods to improve the quality of life for adolescent parents. Although thes e articles share many themes and patterns, often their reason for conducting the research, methods, conclusion, and belief regarding adolescent pregnancy and parenthood differ. A literature review regarding adolescent parenthood returned a very largeRead MoreAssessment of Teen Pregnancy Prevention Interventions648 Words   |  3 PagesAssessment of Teen Pregnancy Prevention Interventions How is the literature review used in this research study? Using one (1) previous study cited by the authors, discuss how the findings of this past study is relevant to the current study. (2 pts) The literature review in this study was used to demonstrate the problem and occurrence of adolescent pregnancy and birth rates in the United States. Furthermore, the concern about this phenomenon as it pertains to Florida is addressed. A correlationRead MoreEssay on Effective Approaches to Prevent Teen Pregnancy1181 Words   |  5 Pages Effective approaches to prevent teen pregnancy After reading numerous articles and abstracts in regards to the ever so intriguing topic of teen pregnancy, I’ve come to a conclusion which is a little different than I had expected. Before reading any of the literature on teen pregnancy, I was under the assumption that the sex education classes provided in school were an extremely effective weapon against unwanted teenage pregnancies. Of the literature references that I’ve used and those of whichRead MoreEssay about Sample Research Proposal on Teenage Pregnancy1172 Words   |  5 Pagesï » ¿Sample Research Proposal on Teenage Pregnancy    Introduction This research proposal implies on teenage pregnancy and its effect on academic progression. There will be association between teenage pregnancy and academic progression places evidence that education should put weight on reality adhering to teenage pregnancy. Understanding teenage pregnancy within UK context is adamant to the purpose of study. Thus, the expectation that teenage pregnancy will be reduced by proper academic programsRead MoreAdolescent Parenthood : An Issue Of Public Concern For Many Years1267 Words   |  6 Pageseducation, poverty, and family? Researchers conduct literature reviews and original research in an effort to find a resolution to decrease adolescent pregnancy/parenthood and methods to improve the quality of life for adolescent parents. Although these articles share many themes and patterns, often their reason for conducting the research, methods, conclusion, and belief regarding adolescent pregnancy and parenthood differ. A literature review regarding adolescent parenthood returned a very largeRead MoreHealth And Social Service Programs1235 Words   |  5 PagesBackground: Adolescent pregnancy, primarily occurring in ages 13-18 years, has a negative impact on the physical, psychological, educational, and economic area of the pregnant girls. Objective: To evaluate some health and social service programs that can reduce American adolescent Pregnancy from Ages 13- 18 and improve their quality of life. Methods: Review two research articles and to assess the overall quality of the data from the studies. Results: After the assessment of the two research articlesRead MoreTeen Pregnancy And Public Perception1498 Words   |  6 PagesThe purpose of this chapter is to provide a literature review of teen pregnancy and public perception. The chapter will begin by examining the decrease of teen pregnancy in America. It will transition to understanding the emotional effects on teen mothers and depict how a pregnant teen’s life could be altered. It will conclude by discussing how the topic of teen pregnancy has caused the President of the United States to take a closer look. This chapter will end with a summary of my research findings

Canadian Democracy Veiws Of Canadians Essay - 1450 Words

Strengthening Canadian Democracy The views of Canadians nbsp;nbsp;nbsp;nbsp;nbsp;In the report by Paul Howe and David Northrup titled, â€Å"Strengthening Canadian Democracy: the Views of Canadians† Policy Matters 1:5, Canadians attitudes towards government including questions about electoral system reform, representation and the rate of veter turnout.(Howe amp; Northrup, 2000) After reading, this report it is clear that many Canadians find many issues of their government to be unacceptable. One of the most menacing concerns is in the form that government attains office. The voting process, the form in which Canadians are represented by their Members of Parliament, and the first past the post method of election.†¦show more content†¦More specifically the representation that women and visible minorities receive in parliament. â€Å"Women, visible minorities, and Aboriginal peoples continue to be significantly under-represented in the ranks of elected politicians at all levels of government.†(Howe amp; Northrup, 2000) It is obvious that sufficient representation by government means that everyone in Canada must be represented. There has been an increase for females elected to parliament, however it is subtle. In comparison to other countries, Canada is in the middle, ranked 29th worldwide, in this area. (Howe amp; Northrup, 2000) Canadians do feel that something should be done to even the playing field by choosing as many female representatives as they do males, much like the Reforms taking place in France. Measures have been taken to rectify this situation, with Bill C-2. This Bill suggested that parties with at least 20 per cent female MPs would be granted a larger amount of reimbursement for their election expenses, and an even larger refund for those parties with 30 per cent female MPs. (Howe amp; Northrup, 2000) Canadians support the idea that parties should be required to increase the amount of female candidates. Visible minorities are also under-represented by government. In 1997, visible minorities accounted for little over 6 per cent of Members of Parliament. An increase from 1993 when this group made up 4.4 per cent, and 1.7 per cent in 1988.Show MoreRelatedThe Importance of the Jury System1366 Words   |  6 Pageseffective and useful because Canada prides itself in its value of democracy which is shown through the involvement in justice, it allows for the peers of an accused to hear the entire facts of a case and the fate of the accused is not in the hands of solely one individual who may have conflicting opinions and values than that of the accused. In the following, the reasons for having the jury system become an integral part of the Canadian Justice System. The involvement of a jury is important because

Brain Blast! Factors Affecting Retention Free Essays

string(70) " permits a smooth integration of information processing in the brain\." Brain Blast! Factors Affecting Retention BY hypoactive Chapter I Statement of the problem: The different factors affecting retention of fourth year students of Vulcan Ecumenical School Three Specific Questions: Why do some people have a better memory than others? ; How do we remember? ; and Why do we forget? Significance of the Study: To widen the knowledge of the readers about retention; Alms to show different ways on how one can have a better retention; This study Is to benefit students especially those from Vulcan Ecumenical School Scope and Limitation This study mainly focuses on the senior students of Vulcan Ecumenical School. The articles gathered here are a combination of local and foreign literature. Chapter II Review of Related Literature Presented In this chapter Is a synthesis of facts that support the topic the researchers would want to prove. We will write a custom essay sample on Brain Blast! Factors Affecting Retention or any similar topic only for you Order Now Included in the chapter is the definition of memory, parts of the brain that are in charge on remembering and forgetting, connectivity of the brain, a deeper understanding on autobiographical and semantic memory, long term and short term memory, how and why people remember and forget, the reason why some people have a better memory than others and some methods on how one can Improve his/her memory. Local Literature According to Alfonse M. Albany of Philippine star, the human brain weighing roughly one-and-a-half kilos, with a volume more or less half that of a medium-sized coconut, with its about 100 billion neurons, each with some 10,000 interconnections, is probably the most complex structure that we know. Yet, that structural complexity hardly begins to hint at the incredible variety and the enormity of its functions. Surely, this is a case of a whole that is vastly greater than the sum of its parts. Albany said that the brain is the seat of our consciousness and of our emotions, the repository of our memories. It synthesizes and analyses our sensory inputs, decides what behavioral responses are appropriate or necessary to promote our continued survival. And when parts of it fail to perform properly, we are burdened with depression, or schizophrenia, or Alchemist’s diseases, or other such debilitating disorders. The ancient Greek physician Hippocrates put it well: â€Å"Men ought to know that from nothing else but the brain come Joys, delights, laughter and sports, and sorrows, grieves, despondency, and lamentations. No wonder the brain has been the subject of intense scientific scrutiny’s for a very long time. A currently active area of study concerns the â€Å"connectivity† of the brain. Physiologists distinguish â€Å"structural† or â€Å"anatomical† connectivity from â€Å"functional† connectivity and both from â€Å"effective† connectivity. The first merely means the physical connections between groups of neurons 1 . The second refers to correlated behaviors of different brain regions. The last involves the transfer of information from one region to another, possibly affecting the behavior of the latter ? a causal connection 2. Our Marvelous Brains On one of the articles of Koruna Sanchez she wrote that because of the amount of information that the human brain receives everyday, a sort of built-in filter kicks in to only allow those that seem important. Otherwise the brain would literally heat up and burn out faster than we would want it to. A good example was when a portrait of the famous Mona Lisa was shown to several persons, they all failed to notice a OF in the background, which of course is not in the original painting. Because we know, or supposed to know what the Mona Lisa looks like, we don’t look at other details anymore. Misdirection’s is another way to distract the brain. So many examples of seduction were shown, which is the bread and butter of a good magician or illusionist, and yes, even con artists and criminals. Your brain is made to focus on something while ignoring everything else. Watching a basketball being passed several times among players while totally ignoring a gorilla that walks among them. And this is what criminals like pickpockets master. That little bump on the shoulder is enough to distract you while they go after your wallet or purse. Or using beautiful women to get the attention of gullible men. You know the rest. Foreign Literature 1. Definition of memory According to lucid research. Mom, the human memory is a complex activity of the brain that allows us to store information and retrieve it again when we need it. There are two discrete memory systems: A system that keeps a record of our personal life experiences is usually called Autobiographical memory. A system that holds the knowledge about the world is called Semantic memory. It is possible for one system to work better than the other because these two work in somewhat different ways. For example, a student might have a good autobiographical memory and recall in detail everything about an event, but a poor semantic memory o failing to remember things that need to be learned in school. Both memory systems can store information from all our senses – vision, hearing, smell, taste, touch – but in semantic memory visual and auditory-verbal modes of information usually predominate, unless another mode was particularly important. For example, a perfume maker would have a very well-developed semantic memory for doors. 2. Get to know your Brain Parts of the brain that is in charge of remembering and forgetting: The Cortex As said by Dry. Paul Nassau, the Cortex 5 is the outer covering of the brain. It is a word that translates to mean â€Å"bark of a tree†. This is one part of the brain that is responsible for your most complicated thinking abilities. Your memory, language, personality, intentional motor skills, spatial ability and visual perception are all controlled by the Cortex. The Medial Section of the Brain This part tends to be older and more primitive. These are responsible for controlling drives, impulses, fears, instincts, emotions, reflexes, subconscious processes and automatic behaviors. Supporter The â€Å"Subcultures† are the deeper brain structures. This permits a smooth integration of information processing in the brain. You read "Brain Blast! Factors Affecting Retention" in category "Papers" 3. Short-term Memory According to Keener Cherry, Short-term memory is also known as primary or active memory. It is the information that comes from giving attention to sensory memories. Duration of short-term Memory: Most of the information stored in this memory usually last for approximately 20 to 30 seconds. While many of our short-term memories are quickly forgotten, attending to this situation allows it to continue on the next stage – Long-term memory. The Capacity of Short-term Memory: â€Å"The Magical Number Seven, Plus or Minus Two†, expert psychologist George Miller suggested that people can store between five and nine items. More recent research suggests that people are capable of storing approximately four chunks of information in short-term memory. . Long-term Memory According to Keener Cherry, Long-term memory refers to the continuing storage of information. The information is largely outside of our awareness, but can be called into working memory to be used when needed. Some of the information is easy to recall, while others are more difficult to access. Duration of Long-term Memory: Long-term memories can last for a matter of days to as long as many decades. Types of Long-Term Memory Long-term memory is usually divided into two types – declaratively (explicit) memory ND procedural (implicit) memory. Declarative includes all of the memories that are available in consciousness. Declarative memory can be further divided into episodic memory (specific events) and semantic memory (knowledge about the world). Procedural memory involves memories of body movement and how to use objects in the environment. How to drive a car or use a computer are examples of procedural memories. 5. A deeper understanding about Autobiographical and Semantic Memory According to human-memory. Net, Autobiographical or Episodic memory is a memory system consisting of experiences recollected from an individual’s life. Individuals can see themselves as actors in these events, and the emotional charge and the entire situation surrounded by the event is usually part of the memory. On the other hand, Semantic memory is a more structured record of facts, meanings, concepts and knowledge about the external world that we have attained. As stated by Luke Mastic, semantic memory is generally derived from the episodic memory, in that we learn new facts or concepts from our experiences, and the episodic memory is considered to support and underpin semantic memory. 6. Why do we forget? Lucid research. M says that the human memory is a system which is intended to remember information as well as forget information. Generally, we only retain the information we need for as long as we need it, and then it is forgotten. The human brain is constantly bombarded with huge amount of knowledge, and even though the information storage capacity of the human brain is very large, if we store every single item of information that ever reached our senses from the moment we were born, our memory would totally be overloaded before we started school. The fact is: we simply do not need to retain most of the information we receive each day. We only need to preserve some of that information and can safely forget the rest. The trick is to make sure that the information we do need is stored properly in memory ready for memory for a short time provided we strive to keep it there (e. G. By thinking about it or by rehearsing it to ourselves). This process is called short-term memory or at times working memory because we use this when working on any activity, such as listening to a conversation. But unless we also make an active effort to store that information in long-term memory in a semantic form, it will be forgotten very rapidly. Once in long-term memory, information is reasonably permanent. However, if we don’t use that information we are likely to find a difficult to access when we need it, and the information is not stored very efficiently, it will also be difficult to access. When we say we have forgotten some item of information what we really mean is either: (a) the information was never properly store in long-term memory in the first place, or (b) the information has been stored in long-term memory but we can’t find it because it has been stored in an disorganized way and/or because we haven’t used that information for ages. 7. How do we remember, and why do we forget? An article by Shish Uranus said that the notion of memory is so intriguing that we’ve come up with more metaphors for it than for any other mental phenomenon. Early theories predicted a memory â€Å"Ingram†24, a literal text written by the body to describe past experiences. Freud popularized descriptions of repressed memories, experiences physically buried in the depths of the subconscious. Modern descriptions are dominated by analogies to computers, in which the human brain is a hard disk that stores experience in electronic files and folders. Our memory represents a change in who we are. Our habits, our ideologies, our hopes and fears are all influenced by what we remember in the past. At the most basic level, we remember because the connections between our brains’ neurons change; each experience primes the brain for the next experience. 8. How does the Brain process information Chris McKee said that information processing starts with input from the sensory organs, which transform physical stimuli such as touch, heat, sound waves, or photons of light into electrochemical signals. The sensory information is repeatedly transformed by the algorithms of the brain in both bottom-up and top-down processing. For example, when looking at a picture of a black box on a white background, bottom-up processing puts together very simple information such as color, orientation, and where the borders of the object are – where the color changes significantly over a short space – to decide that you are seeing a box. Top-down processing uses the decisions made at some steps of the bottom-up process to speed up your recognition of the box. Top-down processing in this example might help you identify the object as a black box rather than a box-shaped hole in the white background. Once information is processed to a degree, an attention filter decides owe important the signal is and which cognitive processes it should be made available to. For example, although your brain processes every blade of grass when you look down at your shoes, a healthy attention filter prevents you from noticing them individually. In contrast, you might pick out your name, even when spoken in a noisy room. There are many stages of processing, and the results of processing are 9. Why do some people have better memory than other people According to Joyce Ward, people vary in the efficiency of their long-term memory. Some have a good memory and some poor long-term memory. This is probably determined partly by hereditary. But research has shown that most of the difference between people with good and poor memory can be attributed to the methods they use to learn that information in the first place. By developing the appropriate memory strategies we automatically store information in a more organized and efficient way that makes it easier for us to locate when we need it. Despite individual differences in memory, research indicates that in most people memory can be improved significantly by appropriate training. His does not mean that we can enlarge the storage capacity of our memory, what it means is that we can make our Emory more efficient, so that it is more likely to absorb new information and hold that information in a way that makes it easy for us to find it again immediately when we need it. In order for the brain to process information, it must first be stored. There are multiple types of memory, including sensory, working, and long-term. First, information is encoded. There are types of encoding specific to each type of sensory stimuli. For example, verbal input can be encoded structurally, referring to what the printed word looks like, phonemically, referring to what the word sounds like, or semantically, referring to what the word means. Once information is stored, it must be maintained. Some animal studies suggest that working memory, which stores information for roughly 20 seconds, is maintained by an electrical signal looping through a particular series of neurons for a short period of time. Information in long- term memory is hypothesized to be maintained in the structure of certain types of proteins. 0. Capacity of the Human Memory According to Robert Gonzales, the comparison between the human brain and a computer is not a perfect one, but it does lend itself to some interesting lines of inquiry. The capacity of an average human head varies, depending on who you ask. Some experts estimates it in as low as 1 terabyte or approximately 1000 gigabytes. The reason behind the 100-terabyte estimate still has its fla ws. It assumes, for example, that each synapse store 1 byte of information. In reality, each one could conceivably store more or less than that. 1 1 . Improving the memory No. 1: Stay Mentally Active Just as physical activity helps keep your body in shape, mentally stimulating activities help keep your brain in shape. Do things that challenge your mind such as solving crossword puzzles and learning to play an instrument. No. 2: Socialize regularly Social interaction helps ward of depression and stress, both of which can contribute and other. No. 3: Get organized You are more likely to forget things if your home is cluttered and your notes are in not in order. No. 4: Focus Limit distractions, and don’t try to do many things at once. If you focus on the information that you’re trying to remember, you’ll be more likely to recall it later. Understanding – if we understand the information it will be easier for us to remember, and if we understand how memory works, it is easier to make it work well for us personally Practice – the more often one does an activity, the more likely he/she will member it- Memory Strategies – ways of processing information that will help a person remember well. Organization – this ensure that information is stored in a more meaningful and well-organized way which is easy for the brain to recall it. 2. Tips for enhancing your ability to learn and remember According to helped. Org, these are some ways on how one can enhance his/her ability to learn and remember. 0 Pay attention – You can’t remember something if you never learned it, and you can’t learn something?that is, encode it into your brain?if you don’t pay enough a ttention to it. It takes about eight seconds of intense focus to process a piece of information into your memory. If you’re easily distracted, pick a quiet place where you won’t be interrupted. Involve as many senses as possible. Try to relate information to colors, textures, smells, and tastes. The physical act of rewriting information can help imprint it onto your brain. Even if you’re a visual learner, read out loud what you want to remember. Relate information to what you already know. Connect new data to information you already remember, whether it’s new material that builds on previous knowledge, or something as simple as an dress of someone who lives on a street where you already know someone. For more complex material, focus on understanding basic ideas rather than memorizing isolated details. How to cite Brain Blast! Factors Affecting Retention, Papers

Management Communication for Traditional - myassignmenthelp.com

Question: Discuss about theManagement Communication for Traditional Marketing Tools. Answer: Introduction In the modern era, the rise of internet technology has provided companies with a more potential platform to carry out marketing and promotion of their products and services. Nowadays, many businesses have replaced their traditional marketing tools with the modern tools of marketing(Vinerean, Cetina, Dumitrescu, Tichindelean, 2013). The key benefit associated with the use of online marketing techniques is that companies can cost-effectively reach the broad audience. The present study is based on Company X which is a small-medium enterprise operating in the Food and beverage industry of Singapore. The business is carrying out its operations from the past 50 years, and at present, it has employed more than 100. This report outlines the existing communication strategy which has been adopted by Company X. Apart from this, challenges and benefits linked to social media marketing are also mentioned in this report. Main body Companys existing communication strategy Company X is operating in the food and beverage industry of Singapore, and at present, the industry is highly competitive. The selected business enterprise is facing intense competition from other market players, and thus, it is no longer easy for Company X to attract new customers and retain the old ones. Now, the company is facing issues regarding increasing sales, profitability and the reason behind this can be termed as its existing communication strategy. It can be expressed that Company X is using traditional tools of marketing communication and these tools have created obstacles in achieving long-term growth. For example, the brand invests heavily on broadcast and print media for carrying out promotion of its products and services. The company believes that the selected tools of marketing communication are useful because these tools support in creating awareness of goods and services among people in the market. However, it can be critically argued that nowadays, broadcast and print media cannot be termed as adequate as they are quite expensive as compared to modern marketing tools(Strauss, 2016). The traditional tools and techniques of marketing are also considered as highly successful and proven. On the other side of this, it can be argued that advertisement on broadcast and print media cannot be regarded as result oriented in the modern era. The rationale behind this is that sometimes ads results in creating confusion among buyers as a distorted version of products reality is displayed in the same(Tuten Solomon, 2014). In addition to this, the flow of information is one way, and the opportunities for generating feedback is also very less in the traditional communication tools. Limited space and time can be considered as other drawbacks associated with the use of traditional form of communication. The challenges of employing social media It can be expressed that replacing traditional tools and employing online marketing tools such as social media is not going to be an easy task for Company X. The rationale behind this is that the company will be required to deal with different types of issues and challenges during the same. The main problem which has been faced by companies during the implementation of social media marketing can be termed as literacy or knowledge(Scott, 2015). The selected business enterprise is making use of traditional marketing techniques form past 30 years, and it will not be easy for the brand to replace the same. To employ social media marketing, adequate skill set and knowledge in the field of digital marketing is a must(Leeflang, Verhoef, Dahlstrm, Freundt, 2014). Thus, Company X will be required to hire competent personnels who are skilled in carrying out digital marketing of products and services. Company X will also face different types of issues regarding maintaining its brand reputation in the marketplace(Ashley Tuten, 2015). The negative comments and reviews of the consumer over social media can adversely affect the overall brand image of the company. Businesses are required to develop effective strategies to deal with negative comments and reviews generated on online platforms. In the modern era, the success of social media marketing is influenced by the uniqueness and overall quality of content. Unique and quality content helps in gathering the attention of people, and it also supports in influencing their buying behaviour(Kumar, Bhaskaran, Mirchandani, Shah, 2013). However, it can be critically argued that for Company X, development of content will not be an easy task as the business will be doing this for the first time in the history of thirty years. Another challenge of employing social media marketing as a replacement for traditional marketing tool is that the company will be required to provide training and development programs(Chang, Yu, Lu, 2015). These programs are essential because they will help staff members of Company X to gain knowledge about the way in which social media marketing can be carried out. The result of this is that overall cost of operations and stress level of staff members will increase to a great extent(Kaur, 2016). Monitoring and management of customer engagement on social media channels are other challenges which Company X will face while replacing the traditional marketing techniques with the new ones. Benefits of social media and other online platform The main and most important benefit which is associated with the use of social media and other online platform is that it provides organizations with access to a large target market. Businesses can even reach international markets and customers by employing social media and other online platforms(Coombs, 2014). The use of mentioned above platforms will help Company X to improve its brand image, customer base along with the volume of sales and profits. However, it can be critically argued that to develop and maintain its online presence, the selected business enterprise will be required to invest additional resources. The benefit of using social media and other related platforms for marketing is that it results in reducing the overall cost of marketing. For example, companies are not required to pay for posting advertisement and information on these channels(Grunig, 2013). Increase in customer engagement is another potential benefit which is associated with the use of social media and online marketing channels(Armstrong, Kotler, Harker, Brennan, 2015). The rationale behind this is that the mentioned above platforms can provide Company X with an opportunity to carry out two-way communication and generate instant feedback. In addition to this, the response of people in the market regarding new products, offer and companys overall performance can be easily evaluated with the use of social media and online channels of marketing(Cornelissen Cornelissen, 2017). On the contrary of this, it can be critically argued that social media do not produce desired outcomes if companies are not maintaining their social presence effectively(Dinner, Van Heerde, Neslin, 2014). Company X may also expose to several risks linked with information leakage, negative feedback, and hacking while carrying out the use of social media as a tool for marketing. However, the use of online platforms will directly reduce the companys dependency on the paid form of advertisements. Feasible online communication strategy A feasible online communication strategy is developed and mentioned below as: Identify business goals The key goal of Company X is to increase the volume of sales, profits and stay competitive in the industry. Apart from this, increasing brand awareness and image is another major goal of the selected business enterprise Setting communication objectives- The purpose of the company will be to replace its traditional communication system with modern and online communication techniques. Furthermore, its objective is to employ social media marketing within the period of next six months. Identify ideal customers The use of social media and online marketing channels will be carried out to communicate with idea customers who will be people in middle and higher income group of society. Apart from this, youngsters and working professionals will also be targeted by the brand. Selection of communication channels Social media and emails are going to be the two important channels which Company X will be using to communicate with ideal customers. It can be expressed that selection of right and efficient channels are essential for long-term growth and success of online communication strategy. Implementing the strategy - The selected business enterprise will emphasize more on developing unique and quality content to communicate with its target customers. Here, a team of digital marketing personnels will be developed, and these individuals will be responsible for managing the online communication strategy of Company X. Measurement and control The process of measurement and control is carried out with the help of different tools and techniques. For example, factors such as sales lead generated, online traffic and level of customer engagement will be taken into consideration by Company X to measure the success of online communication strategy. In case if when there is the gap between existing and desired results, effective measures of control will be taken by the business. Conclusion In the present scenario, social media and other online channels have emerged as the most potential platforms for conducting marketing and promotion of services and products. To sustain in the long run, Company X is required to replace its traditional marketing communication strategy with a new one which focuses on social media and other related channels. It can also be inferred that the company will face some challenges in the implementation of new online communication strategy, but the strategy will offer a wide range of benefits in the long run. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015). Marketing: an introduction. Indiana: Pearson Education. Ashley, C., Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. . Psychology Marketing , 15-27. Chang, Y. T., Yu, H., Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research , 777-782. Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding. California: Sage Publications. Cornelissen, J., Cornelissen, J. P. (2017). Corporate communication: A guide to theory and practice. California: Sage. Dinner, I. M., Van Heerde, H. J., Neslin, S. A. (2014). Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising. . Journal of Marketing Research , 527-545. Grunig, J. E. (2013). Excellence in public relations and communication management. Abingdon-on-Thames: Routledge. Kaur, G. (2016). 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